Instagram Fundraising Ideas For Your Non Profit, School Or Small Group
Instagram Fundraising Ideas For Your Non Profit, School Or Small Group

Instagram Fundraising Ideas For Your Non Profit, School Or Small Group
Are you ready to jump on the instagram bandwagon for your next fundraiser?
Whether you are a hardcore veteran or a green newbie, you will enjoy these easy instagram fundraising ideas for your non profit, school or small group.
What is instagram?
Instagram is a social media site that allows you to share photos with your friends and family. People can “Like” your photos by hitting a button. They can also “Share” your pictures with others. It is a great way to get the message out there about your next fundraiser.
Why try these instagram fundraising ideas?
- Instagram isn’t a passing social media fad.
- For example did you know that:
- More than 1 out of 4 people have an instagram account in the US?
- That 70 million photos are placed on instagram every day?
- That OTHER people’s photos receive 2.5 billion “LIKES” everyday?
- That your small group could be getting some of this attention?
Now you can see why it is important to add instagram to your fundraising efforts.
It doesn’t replace what you are doing. Instead, as you will see shortly, it works beautifully with the existing conventional fundraiser events you are holding.
Are you ready for some of our best instagram fundraising tips?
Get right to the point with your message
You get only 150 characters to describe what your organization and fundraiser is all about. That’s right…. ONLY 150 characters!
So make them count. In fact, you may want to skip your BIO and get right to your fundraiser information. Be sure to include a link to your latest fundraiser.
Keep everyone posted
The “Update” post is a great way to keep connected with your donors and volunteers. So share your progress updates. Send photos with how much you have raised so far.
Update posts are a great way to keep people motivated and involved.
Say Thank you!
Everyone loves a genuine thank you. Then why are they so few and far between?
Decide to be different and thank your donors and volunteers PUBLICLY with a “Thank You” instagram photo.
Give directions
Did you know that you can write a description for each photo you upload?
While you are limited to 150 characters in your “about” description, you get a whopping 2,200 characters in your Instagram captions! Use them wisely.
Since some people will not take the time to read your 2,200 character description we suggest making your photos informative with clear direction written on the photo telling your donors what to do NEXT. In other words, turn them into MINI infographics.
For example, if you want them to SHARE the photo, then literally spell it out with a caption on your infographic.
Do you want them to go to your fundraiser web page?
Unfortunately, you can’t put links in your posts description. So here is a tip.
Include your website url and the link for your fundraising brochure as a caption on the actual photo.
For example, it would look like this:
“http://myschool.com/cookie-dough-fundraiser/”
Use #hashtags
Create a brand hashtag that only you will use if possible. For example, if you had a cheer leader fundraiser you might use #Newburghcheerteamrocks. This could become a motto for your fundraiser.
Did you know that this also allows you to easily track the photos that your fans share with others?
Tag People
Isn’t it true that people look for themselves in a photo?
So remember to tag people in your photos. Research shows that you will get more than 50% extra engagement when you do so. That means to highlight your volunteers. They have worked hard and you should give them the public commendation that they deserve!
Also call out your customers and thank them publicly for their support.
Get people excited
Imagine setting up a countdown photo for each day as it gets closer to your event.
For example, if you were having a dance fundraiser this would be perfect.
Do you have local businesses that are donating services or merchandise? Then use photos to tell people how to win those prizes.
Commenting on posts
Encourage your fans to comment on your posts. We also encourage you to comment on your own posts to engage them and keep the interaction going.
Upload your photos to other social networks
Take these photos and upload them to facebook, twitter, google, pinterest etc.
The more you share, the more THEY will share your photos. Remember that each person has their favorite social media site, so why not share on all of them?
Using videos
Instagram videos are a great way to talk about your fundraiser.
You only get 60 seconds so make it count! Presume there may be no sound with your video. So a best practice is to use on-screen captions to tell your story in your video.
We hope you have enjoyed these easy instagram fundraising ideas for your non profit, school or small group.
Let us know how we can assist you to make your next fundraiser a success.
You may also enjoy reading these fundraising articles:
Top Easy Fundraisers:
Looking for an easier way to raise funds? Then look no further than this snack brochure. Why do we say that? 20 different delicious snacks means there is something for everyone. At only $8, it is very possible for people to buy more than one! Learn how your school, church or youth group can effortlessly raise the money you need with our fun Snackin’ in The USA brochure.
Our winter brochure makes fundraising really pleasurable. Why? It’s because your customers will be buying gift wrap and small gifts for the holiday season. This holiday brochure has everything your friends and family needs, and your group earns up to 50% on each sale. Learn more about the Winter Wonderland catalog…
Selling flower seeds and bulbs doesn’t have to be complicated. Simply show this beautiful catalog to your friends and family. They choose the seeds, candy and small gifts they want to buy and your small group or school earns up to 50% on each sale. You can’t get more uncomplicated than that! Learn more about this 100% risk-free Simply Spring brochure here…
Clients tell us these cookie dough fund raisers are easy as pie. There are no up front costs to you. With six amazing flavors, this brochure has everyones favorite dough. Think chocolate chip, snickerdoodles, etc. Simply pay for what you sell! Earn up to 50% profit with this mouth watering $10 cookie dough brochure…
Selling popcorn is another simple way to raise money. This works for schools, sports teams, churches and youth groups because everyone loves popcorn. It’s only $8 which means your friends and family will be happy to support your drive. Plus it tastes delicious! Learn how to earn up to $4 on each sale with this Popcorn Pleasures catalog.
Our Customers Reviews:
We always come out on top with the Auntie Anne’s Catalog Fundraiser, and Cinnabons are always a huge hit! We look forward to the free samples, but we’re more excited to be able to order everything we need for our next showcase!
The Church of God in Christ Youth Choir
New York, NY
We want to extend a huge thank you to our https://fundraisingzone.com team for all they do! You make it possible for non-profits like ours to get the money we need to keep things going. Your tireless assistance means the world to us! See you in 2017.
Growing Minds Mentoring
Key West, FL
We have done several fundraisers with Tracy Hamilton, Inc. and have never been disappointed. Our fundraisers run very smoothly. The turnaround time was very fast. The few problems we had were rectified immediately.
Redford Pre-School
Redford, MI