What are Matching Gifts?
Greetings, fundraising champions! Today, let’s dive into the exciting world of matching gifts, the golden keys to unlocking a treasure trove of support for our beloved school. Matching gifts, in simple terms, are corporate acts of kindness. Picture this: when someone from our community makes a donation to our school, certain companies, our very own fundraising superheroes, step up to match that donation dollar for dollar. It’s like turning one generous gesture into a dynamic duo of support. This is a game-changer for anyone raising money for school.
Why are Corporate Matching Gifts So Important?
Now, why should we be over the moon about corporate matching gifts? Well, my fellow fundraisers, these gifts are the secret sauce of our fundraising success. They elevate our efforts, turning a single donation into a financial crescendo that resonates throughout the school. Imagine planting a seed, and with the magic of matching gifts, watching it grow into a flourishing garden of opportunities. These gifts amplify the impact of every dollar contributed, making our fundraising dreams go farther and reach higher.
So imagine having small businesses offer to match every donation you raise with crowdfunding or match how many tubs of cookie dough or popcorn you sell! This is a game-changer for every school, sports program, and nonprofit organization.
The Process of Collecting Donations
So, how do we turn the potential of matching gifts into a reality? It’s as simple as a two-step dance. First, our generous supporter makes a donation to the school – whether it’s for a specific project, an event, or just to bolster our educational endeavors. Then, the real magic begins: we tap into the generosity of companies willing to double the impact. This dance is choreographed by diligent paperwork, where we fill out matching gift forms provided by the company. It’s like sending out invitations to a party of philanthropy, and trust me, these companies are eager to join the celebration.
How do you ask for matching gifts from donors?
Crafting a request for matching gifts from donors requires a delicate touch and a clear communication strategy. Here’s a guide on how to ask for matching gifts:
Express Gratitude
Begin your communication with genuine appreciation. Thank the donor for their generosity and express how much their support means to the school community.Example: “Dear [Donor’s Name],I hope this message finds you well. We want to extend our heartfelt gratitude for your recent contribution to [specific cause or project]. Your generosity is instrumental in shaping the future of our school community.”
Highlight Impact
Emphasize the impact of their initial donation and how it contributes to the school’s goals. Make it clear that their support has the potential to go even further through a matching gift.Example: “Your donation is already making a significant impact, but we wanted to share an exciting opportunity to amplify that impact. Many companies offer matching gift programs, doubling or even tripling the value of individual donations.”
Explain the Process
Provide a concise and clear explanation of the matching gift process. Guide them on the steps to take, such as checking if their employer offers a matching program and the necessary procedures to initiate the match.Example: “It’s a simple process that involves checking with your employer to see if they have a matching gift program. If they do, they usually provide a form that you can fill out and submit to them. This additional step could significantly increase the value of your contribution.”
Offer Assistance
Make it easy for donors by offering assistance in navigating the matching gift process. Provide contact information or resources they might need and assure them that you are available to help.Example: “If you have any questions or need assistance with the matching gift process, please don’t hesitate to reach out to us. We’re here to help make the process as smooth as possible.”
Reiterate the Impact
Remind donors of the collective impact that matching gifts can have on the school community. Reinforce the idea that their involvement in seeking a matching gift is a powerful way to make a difference.Example: “By taking advantage of a matching gift program, you have the opportunity to double the positive effect of your support. It’s an incredible way to maximize the impact of your generosity and contribute even more to [specific cause or project].
Closing Appreciation
Conclude your request with another expression of appreciation. Let them know that their commitment to supporting the school is truly valued.Example: “Once again, thank you for your dedication to our school community. Your generosity, combined with the potential of a matching gift, propels us closer to our shared goals.”
Remember, the key is to make the process seamless and to convey the idea that seeking a matching gift is an extension of their initial act of kindness.
Why Do Companies Match Donations?
Now, you might wonder, why would companies be so keen to jump on the matching gifts bandwagon? Well, it’s not just about being the heroes of our fundraising story; it’s also a strategic move for them. Companies recognize the power of community engagement and the positive vibes that come from supporting local causes. Matching gifts allow them to align with their values, boost employee morale, and show that they’re not just in the business of business; they’re in the business of making a difference.
In conclusion, dear fundraising enthusiasts, matching gifts are the unsung heroes of our PTA efforts. They turn our aspirations into achievements and our dreams into realities. So, let’s embrace the art of matching gifts, unlock the full potential of corporate generosity, and watch as our fundraising journey becomes a tale of triumph for our school community.