In this article we will dive into how to market an online popcorn fundraiser event for your school. First and foremost, it’s important to have a clear marketing plan in place. This should include a timeline of when and how you’ll promote the event, as well as a list of potential marketing channels you can use. One effective marketing channel is social media, but don’t forget about other methods like email, flyers, and word-of-mouth.
Simply put, “Hoping” to sell popcorn isn’t a winning strategy.
When it comes to promoting your popcorn fundraiser, there are a few key strategies you can use:
Craft Your Story
What is your story? Why are you selling popcorn? What is the problem you are trying to solve? Come up with a honest story that explains your situation and how your supporters can help. Yes— Words matter. So instead of saying things that do not work… Learn the magic words that make selling more popcorn easily. Then practice until it becomes easy.
Pick A slogan
Come up with a catchy slogan for your popcorn fundraiser. Take time a pick a slogan or quote to match your fundraiser theme. This makes it fun and memorable.
Video works
Use videos to sell more popcorn. Just use your cell phone to take videos to train your volunteers and to talk about your event.Share these on social media online.
Go old school with fliers
Create eye-catching flyers: Design eye-catching flyers that grab people’s attention and clearly communicate the details of the event. Make sure to include the date, time, and location, as well as any special offers or incentives.
Social sites
Use social media: Utilize social media platforms like Facebook, Instagram, and Twitter to spread the word about your fundraiser. Create a dedicated event page and share it with your network, and encourage others to share it as well. Social media is great tool for advertising popcorn sales fundraisers.
Email isn’t dead
Send email blasts: Send out email blasts to parents and staff members at the school, letting them know about the event and encouraging them to participate. Personalize the message as much as possible and make sure to include all the necessary details.
Team up with businesses
Reach out to local businesses. You may be surpised how many business owners are ready and willing to help. However, you won’t get any help unless you ask. So the lesson? Team up with local companies to sell more popcorn.
Celebrate each and every victory of your online popcorn fundraising event

It is important to celebrate every victory during a fundraiser for several reasons. First, celebrating each victory helps to boost morale and motivation among the participants and supporters of the fundraiser. Recognizing and acknowledging the progress and successes that have been made can help to inspire people to continue working towards the ultimate goal.
Second, celebrating victories can help to build a sense of community and camaraderie among the participants and supporters. By coming together to celebrate achievements, people can feel a greater sense of connection and teamwork, which can help to strengthen the bonds between individuals and groups involved in the fundraiser.
Finally, celebrating every victory can help to generate excitement and momentum for the fundraiser. By highlighting the progress and successes that have been made, organizers can inspire others to get involved and contribute to the cause. This can help to generate more support and donations, which can ultimately help to achieve the fundraising goal.
In short, celebrating every victory during a fundraiser is an important way to boost morale, build community, and generate excitement and momentum towards achieving the ultimate goal.
Remember, the key to a successful popcorn fundraiser is getting the word out to as many people as possible. By utilizing a variety of marketing channels and strategies, you can generate interest and participation, and ultimately raise the funds you need for your school. Good luck!