Are you looking for ways to make your popcorn fundraiser stand out? In this article, we provide you with 7 unique and creative ideas for using social media to promote your popcorn fundraiser and raise more money for your cause. In our last article we discussed how to make popcorn fundraising videos. Now we will show you what to do with them to ensure success.
How To Use Social Sites Like Facebook and Instagram To Spread The Word!
Fundraising with popcorn is a popular way raise money for a variety of causes for schools, sports teams, and other organizations. However, with so many fundraisers out there, it can be difficult to make yours stand out from the rest. That’s where social media comes in.
Social media platforms like Facebook, Instagram,Tiktok and Twitter provide an easy and effective way to reach a large audience and promote your fundraiser. In this article, we provide you with 10 unique and creative ideas for using social media to promote your popcorn fundraiser and raise more money for your cause.
So, let’s pop into it!
#1. Create Eye-Catching Visuals
Visuals are one of the most important aspects of social media marketing. People are more likely to engage with and share content that is visually appealing. When promoting your popcorn fundraiser on social media, create eye-catching visuals such as high-quality photos of the popcorn, custom graphics, and videos showcasing the fundraising efforts in action. Make sure to include your organization’s branding and message to help reinforce your cause. Use images to help sell your story on why you are selling popcorn.
#2. Use Hashtags
Hashtags are an essential tool for increasing the visibility of your posts on social media. When promoting your popcorn fundraiser, use relevant hashtags such as #popcornfundraiser, #supportourcause, and #yum to reach a wider audience. Make sure to research popular hashtags in your niche and use them in your posts to maximize your reach.
#3. Leverage User-Generated Content
User-generated content (UGC) is content created by your followers and supporters. Encourage people to share their experiences with your popcorn fundraiser on social media by using branded hashtags and running contests. Share UGC on your social media channels to showcase the impact of your fundraiser and create a sense of community around your cause. Telling customers and fans to make videos is a great way to advertise your popcorn fundraiser.
#4. Collaborate with Influencers
Influencer marketing can be a powerful way to reach new audiences and increase the visibility of your popcorn fundraiser. Partner with social media influencers who align with your cause and have a strong following. Ask them to promote your fundraiser on their channels in exchange for a free bag of popcorn or other incentives. Think also about local influencers like church leaders, coaches and local business owners.
#5. Host a Facebook Live Event
Facebook Live is a great way to engage with your audience in real-time and showcase the impact of your fundraiser. Host a live event where you can showcase your popcorn products, answer questions from your followers, and give updates on your fundraising progress. Make sure to promote the event in advance to maximize attendance.
#6. Share Testimonials
Sharing testimonials from happy customers is a great way to build credibility and encourage others to support your popcorn fundraiser. Reach out to previous customers and ask them to share their experiences on social media. Share their testimonials on your social media channels to showcase the impact of your fundraiser and the satisfaction of your customers.
#7. Run Social Media Contests
Running social media contests is a fun and engaging way to promote your popcorn fundraiser and increase engagement on your social media channels. Create a contest where followers can submit their own popcorn flavor ideas or share their favorite popcorn recipes. Offer prizes such as free bags of popcorn or other incentives to encourage participation.
BONUS: #8. Share Behind-The-Scenes Content
Sharing behind-the-scenes content is a great way to give your followers a sneak peek into your fundraising efforts and create a sense of transparency. Share photos and videos of your volunteers packing popcorn or delivering orders. This will help to showcase the hard work that goes onto running your fundraiser. Include photos and video of your kick off party, training sessions and even the mail truck when it delivers the popcorn to your school! Finally, share photos and video testimonials of happy customers tasting and enjoying their gourmet popcorn.
Social media is only one part of an effective popcorn fundraising marketing campaign. Learn how to reach out to local businesses to help your advertize your popcorn fundraising event in your community.